Oysho Brand Identity

Oysho, a women’s lingerie and clothing brand that forms part of the Inditex group, wanted to relate more to a natural, feminine, contemporary woman. The result was a clean, neutral image subtly combining tradition and modernity. The project included the design of the logo, its implementation in stores and on digital media, packaging and labelling lines.
The project was developed as a part of Extra! team.

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