Oysho, the women’s lingerie and clothing brand that forms part of the Inditex group, wanted to relate more to a natural, feminine, contemporary woman. The result was a clean, neutral image subtly combining tradition and modernity. The project included the design of the logo, its implementation in stores and on digital media and packaging and labelling lines.
The project was developed as a part of Extra! team.
Packaging of different sizes created for the new identity.