Colour Community SS20

Art direction, graphic design and photography for the Spring Summer 2020 color forecast named Double Poetry, created by trendsetter collective Colour Community. Each season, they create a series of color palettes based on a specific concept and present it in a special event. 'Double Poetry enhance the duality between the mental and the irrational, between technology and emotion. Creativity will be directly linked to our poetic sensitivity, along with the most advanced technology for a better future.'  To reflect that duality, the concept of the campaign is based on a play between geometry and flowers. The work was focused on digital pieces to promote the event and to be part of the presentation itself.